How does the children's playground attract customers for long-term consumption?

- Mar 19, 2021-

As a children's playground integrating entertainment and educational activities, the children's playground is deeply loved by parents and children in the market. Popular projects always attract investors. There are more and more children's parks on the market, and their competitiveness is getting stronger. How to operate children's parks? Here are some tips for attracting customers for a long time.


  1. Enhance product features. The novelty of amusement products plays an irreplaceable role in the popularization of venues. At present, the phenomenon of homogeneity of products in the children's playground market is serious, and the internal equipment of most children's playgrounds on the market is also similar. When choosing children's entertainment projects, you must choose projects that are safe, highly interactive, can stimulate the senses, and can maintain children's lasting interest, so that the sports venue is unique.

  2.  Adjust the overall environment. The environment of the children's playground will seriously affect the attractiveness of the children's playground. For some amusement parks that have been in operation for a long time, the environment will become old and dim. For the playground that has been in operation for many years and the equipment decoration is beginning to be outdated, we can create a new atmosphere of the playground by replacing floor tiles, hand-painted walls, and refilling rest seats. We can combine the characteristics of the project to create a unique environment and atmosphere, allowing visitors to have an immersive experience.

  3. Adjust the way of product mix. In the children's entertainment industry, the innovative project portfolio method is a low-cost and easy-to-complete method. It contains the internal combination of different entertainment projects, the combination of different functional areas, through the combination to form an overall unified style. This combination requires novel, unique, comfortable, and reasonable allocation of public areas according to the actual situation of the site.

  4. Strengthen children's sense of participation. Experience is the central feature of children's entertainment projects. In the innovation of children's entertainment projects, for some projects with less participation, you can play music with a strong sense of rhythm, set up unique dolls, enhance the sense of participation of tourists, innovate experience methods, and increase the attractiveness of children's playgrounds.

  5. Increase parent participation. According to statistics, in the income structure of children's amusement business, the income generated by the parent company accounted for 19%, accounting for nearly 30% of the total ticket income. It can be seen that the accompanying consumption of parents and children has become an important income for enterprises.


    At present, a phenomenon in children's paradise is that only children are concerned, while parents are ignored. Some parent-child programs can be appropriately added to allow adults and children to experience more fun together.